Welcome to TEN, the global, specialist content service built upon Human Intelligence.

The Expert Network – content to the power of TEN

Every good marketer understands the importance of high-quality content to drive integrated brand to demand campaigns. But in today’s always on, omnichannel digital world in which audiences are continually bombarded with content, the fight for share of attention has never been harder.

Data has transformed global marketing, especially for demand generation and ABM, delivering an unprecedented level of insight to enable more precise targeting and personalised experiences. But the very best targeting data is wasted if the asset served to potential customers is irrelevant, outdated or too promotional. Today’s consumers and B2B buyers understand the value of their data, and they expect value in return. Building and sustaining long-term engagement requires high-quality, relevant and thought-provoking content, created and curated by genuine subject matter experts, coupled with the smart use of data.

At TEN we have built a fully managed network of content strategists, creators, producers, designers and project managers, all accessible via one global partner. TEN was established to help marketers make sense of the myriad content options and create comprehensive, actionable content strategies that deliver high-value, high-performance content at scale and on budget. The flexibility of the TEN model means we can either manage the entire content process or we can augment and enhance existing in-house content marketing teams.

So, whether your need is for a content audit and refresh or a comprehensive content strategy, we have the capabilities to deliver.

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Our Engagement Cycle

Investigate

Survey and audit existing content library

Ideate

Plan, build or enhance content strategy

Create

Develop, design and produce the required content assets

Integrate

Align new content with existing assets across all formats and relevant channels

Evaluate

Measure engagement against identified target audiences and accounts

Iterate

Optimise the plan based on performance intelligence

The Power of Ten

Our Services

Specialist Content Solutions for Every Stage of the Customer Journey

White papers
Newsletters
Social media posts
eBooks
Email copy
LinkedIn articles
Research reports
Data sheets

Video assets
Online articles
Case studies
Infographics
Blogs
Brochures
Landing pages
Podcasts

Webinars
SEO
Content Auditing
Content Strategy
Adaptation and Translation
Content Analytics

Our Process

Evaluation

Understanding what you have and what you need is vital to an efficient and sustainable content strategy. Our experienced, global team includes expertise in all verticals, allowing us to fully evaluate your current assets to identify gaps and opportunities for new or re-purposed content. Evergreen content is often overlooked in the rush to create new assets. We can often “sweat” existing assets through re-formatting, local market adaptation or updating to maximise their value.

Our content assessment options include a “Flash Audit” designed to quickly evaluate what existing content can be used or updated for urgent campaign requirements. We can also conduct a more comprehensive review of a broader set of content assets and existing strategies to help improve or reset the approach to content where necessary.

TEN has also co-developed an Account Based Content analytics tool TEN-ABC which enables our strategists to track the performance of content against specific target accounts and optimise accordingly.

Creation

TEN’s breadth and depth enables us to assemble the perfect team for every project. Whether it’s crafting an entire content strategy from the ground up or filling gaps in an existing plan, we can provide the expertise, insights, and skills needed to produce and promote high-quality content that drives exceptional engagement.

Our experts can create the assets that will resonate and engage with your audiences, leveraging technology like AI to augment the process, but never replacing human expertise and experience. TEN helps clients become thought leaders, aligning their brand with core topics and issues that resonate with potential customers. Whether your need is for a highly technical Whitepaper, an opinion piece or a simple series of emails to nurture initial demand, we have the content capability to deliver.

Our network extends to all major global markets, enabling us to create content in local language where needed. We also have the ability to fully adapt English language content into most languages, via local market creators.

Integration

Individual content assets alone are not enough to deliver long term engagement or establish a brand identity. Content works best when working in harmony across all channels, paid and organic, online and offline. Specialist knowledge of an effective content ecosystem including social media, search, audio and events is crucial to integration.

At TEN, we have the experience and specialist knowledge to create fully integrated content strategies. Our network also includes experts from related disciplines such as paid media, SEO, community management, brand strategy, research and creative – all of which can be leveraged to attract and engage with your target audiences.

We also understand the value of collaborating with our clients’ other marketing partners. We are experienced in working with media, creative and Martech agencies and vendors, which further enhances our ability to ensure alignment and integration of content to improve performance.

Production

Creating great content that will resonate with audiences demands the very highest production standards. Our network includes a comprehensive and fast-growing global production resource that enables us to produce high-quality assets in every format including, digital, print, video, motion graphics and audio.

Our production services are designed to complement and work in tandem with existing creative partners or in-house production resources. We can manage end-to-end production or simply fill gaps.

We’d love to hear from you.

If you’d like to find out how TEN can help your business, get in touch today and we can discuss options to meet both your needs and your budget.

Content to the power of 10